The future is Unreal

How can a UAV pioneer show their brand new concept vehicle in flight? The solution is here, and it's Unreal.

The Brief

Build a proposed unmanned aerial vehicle (UAV) within a 3-dimensional world to help potential customers visualise, and fly through, a real-world future. Cut straight to the video

How?

Before we built the 3D assets and environment, we researched flight characteristics, likely locations and the wider context of this as a sector-appropriate marketing asset.

With technical details and a creative vision in hand, the tech-heavy Unreal build began. Capable of gamification, our Unreal capabilities can now bring concepts to life for customers as never before.

Unreal was used in the production of The Mandalorian via a 20-foot high, 270-degree semicircular LED video wall, showcasing its ability to seamlessly blend live-action shooting with CGI.

Scott Fleary, Scott Fleary Productions

WHY?

Our UAV flight simulation is a cutting edge tool in the marketer's box of tricks - enabling ROI-rich output of endless shots and video, both grand and granular, getting people on-stand, getting engagement on social media, and matching product innovation with marketing innovation.

More than a game engine, Unreal is today used by architects and designers, in automotive and aerospace design, and in all major VR platforms to create the latest and greatest customer experiences.