Digital  /  Experiential

MSC Touching Infinity

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Touching Infinity

Our 18ft Infinity Table offers guests aboard the MSC Virtuosa a stunning intergalactic safari.

MSC Animation video grab

The Brief

Create an experience that positions MSC Cruises as a sector leader in the use of innovative, immersive technology and a real investor in the guest experience.

Ouno Creative C2A awards Infinty touch table 1C


With the demands of a busy cruise ships schedule, we had to ensure this experience had a bulletproof UI, was accessible for all ages, and was multi-lingual for maximum reach.

From the cutting edge Unity-powered interface to the specially commissioned menagerie of beautifully crafted alien life forms and fleet of branded MSC space cruisers, the Infinity Table is a showcase of our creative story-telling vision.

MSC Touching Infinity
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Ouno were able to offer us a complete solution, managing design of the space and also creating the digital content.

Experience Manager, MSC Cruises
Ouno Creative C2A awards Infinty touch table 1D


The Infinity table is the very definition of a Big Idea. Beyond being a huge technical acheivement, it allows the guest to build their own magical - and shareable - MSC-branded adventure.

Hugely social, able to accommodate a whole crowd at once, with smartphone integration to allow guests to take and post photographs, this interactive table draws a crowd and expands MSC's reach to the shores, the stars and beyond.

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