Touching Infinity

Ouno Creative have been at the forefront of interactive touch technology experiences for many years now. Our 18ft Infinity Table offers guests aboard the MSC Virtuosa a stunning intergalactic safari.

The Brief

Create an engaging interactive experience that positions MSC Cruises as a sector leader in the use of innovative, immersive touch technology and a real investor in the guest experience.

How?

With the demands of a busy cruise ships schedule, we had to ensure this interactive experience had a bulletproof UI, was accessible for all ages, and was multi-lingual for maximum reach.

From the cutting edge Unity-powered interface to the specially commissioned menagerie of beautifully crafted alien life forms and fleet of branded MSC space cruisers, the Infinity Table is a showcase of our creative story-telling vision.

Ouno were able to offer us a complete solution, managing design of the space and also creating the interactive digital content.

Experience Manager, MSC Cruises

WHY?

The Infinity touch table is the very definition of a Big Idea. Beyond being a huge technical acheivement, it allows the guest to build their own magical - and shareable - MSC-branded adventure.

Hugely social, able to accommodate a whole crowd at once, with smartphone integration to allow guests to take and post photographs, this interactive table draws a crowd and expands MSC's reach to the shores, the stars and beyond.