Farnborough International Airshow
The world's most prestigious airshow brand
For 16 years, we have created the campaigns that have kept Farnborough International Airshow at the leading edge of the aerospace business.
The Brief
Create successive trade and public campaigns across multiple sectors, sub brands, formats and platforms, that resonate with FIAs diverse audiences.
METRICS
Big data
We achieved huge engagement and return on investment during our time with FIA.
highest ever achieved by FIA, in July 2018
during our tenure as FIA's official creative agency
How?
Re-inventing the biannual airshow each cycle has been a creative challenge - and a competitive tender process - that we have succeeded at every time we've taken up the challenge. The core assets are always the public and trade campaign concept.
Once these are finalised, we roll them out into an enormous range of online and offline assets, at speed. The 2024 show is the first time in 18 years that we decided not to tender for the work.
METRICS
The result?
From our very first campaign for FIA, which lifted orders by 111% (from £42 billion to £89 billion), we've overseen a further 20% growth in international participation over our first 10 years. This culminated in their still-unbeaten record of $204 billion of sales - a 386% increase in orders announced since our partnership began. In 2024 - the first time in 18 years that Ouno were not involved in the airshow, FIA's order book suffered a 96% decline.
Rise in international participation
Increase in sponsorship
The largest ever number of trade visitors
Reduction in load times
WHY?
As the official creative partner of FIA over a 16-year period, we've sought to challenge and advise them on both strategy and technology.
The Farnborough Airshow has a special place in our hearts, and the work we've done over 8 consecutive campaign cycles shows that. A great example of a longterm partnership built on trust.
Everything went to plan and we successfully launched the brand to the trade and media this week. Everyone has been very complimentary and loves the brand books. The video has also gone down a storm. Thank you all for your hard work over the past few months – it really is appreciated.
Farnborough Airshow 2020
For 16 years, we have created the campaigns that have kept Farnborough International Airshow at the leading edge of the aerospace business.
Farnborough Airshow 2018
For 2018, we pitched an idea based on the Farnborough Airshow ‘Airbridge’ logo. Using the airflow, we were able to animate the campaign and bring to life a powerful new brand expression.
Farnborough Airshow 2016
As part of our ongoing rebranding of the Farnborough International Airshow Ouno Creative designed the graphics for this stand at the 2016 Paris Airshow.
Farnborough Airshow 2014
Farnborough Airshow 2012
Farnborough Airshow 2010
