Making over a technicolour tech giant

A fast-moving, long-term project to re-build Scality's visual brand from the ground up.

The Brief

Take the reins from the outgoing agency, take stock, rationalise the brand and re-build it with a more consistent and engaging visual language to better reflect the A-list status of this colossus of B2B data storage.

METRICS

The result?

0 %

Rise in organic traffic

0 %

Reduction in load times

How?

With a legacy of colourful but not always consistent visual messaging across multiple platforms, we prioritised.

First, we got the brand basics right. Then we looked at the customer journey, and major touchpoints and finally rolled out other assets, each one feeding back into the brand as a whole.

WHY?

The key to this project was to first cull and pinch back the brand to an indivisible core before building out again.

Two years' in, the brand guidelines and expressions are robust, and we work with Scality on extending the brand into 3D, animation, sub-branding, ad campaigns. The latest project: How do you build a physical expression of an isometric world?