Security & Policing branding

Branding and marketing campaigns for this annual UK Government security event.

The Brief

At the Home Office Security & Policing event the vetted attendees experience innovative security solutions and cutting-edge technologies in policing, security and fire sectors. Ouno developed a brand and visual language that has evolved since our first involvement in 2019.

METRICS

The result?

exhibitors

0 % ↑

in 2024 (385+)

attendees

0 % ↑

In 2024 (8700+)

How?

The industry-leading Security & Policing event is the annual showcase and meeting-place for high-level, senior UK and international decision makers. Visited by, and featuring insight from, UK Government ministers and officials, including the Home Secretary.

Working with the UK trade body, ADS on the event since 2019, Ouno’s campaigns have developed each year to freshen it up whilst keeping its connection with the brand language.

Ouno were able to offer us a complete solution, managing design of the space and also creating the digital content.

Experience Manager , MSC Cruises

Why?

The event had been running for almost 40 years in various guises before Ouno were brought in to revitalise the show’s brand and marketing campaign.

The aim was to professionalise it, give it a coherent identity that is flexible and expandable, from adverts and brochures, to branding the event itself, such as ticket hall, entrance and welcome areas, signage, stage graphics, zones and booths. To top it off we shot and created the video wrap-up promo, seen above on this page.