SSE
Powering Change - a brand activation
A improbable activation at COP26: Can we get the world's top VIPs to publicly sign up to (and publicise) a corporate green pledge?
The Brief
For COP26 sponsor SSE, create a selfie-friendly interactive activation experience for their 'world's biggest' windfarm, Dogger Bank. The catch? Must be persuasive enough to convince global VIPs to literally sign up and help publicise the company's activity.
How?
We created three 'live signing' stations that displayed their signature against a curved backdrop that swept world leaders from low earth orbit all the way down to rest atop a colossal 260m Haliade-X turbine, for a birdseye view of the Dogger Bank wind farm.
By layering 3D scenes, complex environmental effects, and the sounds of crashing wind and waves, the call of seabirds, and the hum of the giant turbine, we gave VIPs the chance to experience up close the scale and power of offshore wind, while providing the perfect selfie opportunity.
Ouno developed a concept whereby world leaders and delegates would be transported to the very top of a turbine. Despite extremely tight deadlines and operating within the complexities of such a high profile event, Ouno rose to the challenge. The result is outstanding.
WHY?
VIPs at this level are naturally wary of signing up to public priomises, but the power of the visual journey, the fundamental truth of the argument, and the personalised message that our activation created proved irresistible.
A host of world leaders including Boris Johnson, Justin Trudeau, Alexandria Ocasio-Cortez, Alok Sharma, plus Ellie Goulding, Princess Beatriceand many others signed up, most pausing for a photo opportunity. Needless to say, SSE were very pleased.
