Branding / Digital
Scality website
Scality website rebuild
A fast-moving, long-term project to re-build Scality's visual brand from the ground up.
The Brief
Ouno took the reins from the outgoing agency, took stock, rationalised the brand and, as part of a wider brand overhaul, we rebuilt it with a more consistent and engaging visual language to better reflect the A-list status of this colossus of B2B data storage.
Ouno's creative excellence and expertise has helped us drive innovation... from my twenty years collaborating with agencies, they have set a new personal standard; in terms of design and support
Lead Web Designer, Scality
How?
With a legacy of colourful but not always consistent visual messaging across multiple platforms, we prioritised.
First, we got the brand basics right. Then we looked at the customer journey, and major touchpoints and finally rolled out other assets, each one feeding back into the brand as a whole.
