MSC Touching Infinity
Touching Infinity
Ouno Creative have been at the forefront of interactive touch technology experiences for many years now. Our 18ft Infinity Table offers guests aboard the MSC Virtuosa a stunning intergalactic safari.
The Brief
Create an engaging interactive experience that positions MSC Cruises as a sector leader in the use of innovative, immersive touch technology and a real investor in the guest experience.
How?
With the demands of a busy cruise ships schedule, we had to ensure this interactive experience had a bulletproof UI, was accessible for all ages, and was multi-lingual for maximum reach.
From the cutting edge Unity-powered interface to the specially commissioned menagerie of beautifully crafted alien life forms and fleet of branded MSC space cruisers, the Infinity Table is a showcase of our creative story-telling vision.
Ouno were able to offer us a complete solution, managing design of the space and also creating the interactive digital content.
WHY?
The Infinity touch table is the very definition of a Big Idea. Beyond being a huge technical acheivement, it allows the guest to build their own magical - and shareable - MSC-branded adventure.
Hugely social, able to accommodate a whole crowd at once, with smartphone integration to allow guests to take and post photographs, this interactive table draws a crowd and expands MSC's reach to the shores, the stars and beyond.
