The world's most prestigious airshow brand

For 16 years, we have created the campaigns that have kept Farnborough International Airshow at the leading edge of the aerospace business.

The Brief

Create successive trade and public campaigns across multiple sectors, sub brands, formats, channels and platforms, that resonate with FIAs diverse audiences and deliver uplifts in participation, web traffic and sponsorship.

METRICS

Big data

We achieved a huge uplift in engagement and an excellent return on investment for Farnborough International Airshow. From our very first campaign for FIA, which lifted orders by 111% (from £42 billion to £89 billion), we've overseen a further 20% growth in international participation over our first 10 years and a y-o-y increase of 50%. This culminated in their still-unbeaten record of $204 billion of sales - a 386% increase in orders announced since our partnership began. We are very proud to have helped the FIA team to deliver successful campaigns that have lead to such astounding statistics.

International participation

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Year-on-year rise

Sponsorship

0 %

Increase in revenue

Trade visitors

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The highest in 16 years

Increase in orders

0 %

during our tenure as FIA's Official Creative Agency

How?

Re-inventing the biannual airshow each cycle has been a creative challenge - and a competitive tender process - that we have succeeded at every time we've taken up the challenge. The core assets are always the trade exhibitor and trade visitor campaign concepts.

Once these are finalised, we roll them out into an enormous range of online and offline assets, at speed. Online and offline advertising, web and social graphics, on-site branding and event filming / photography services. As well as multiple sub-brand initiatives.

METRICS

Digital engagement

We achieved a huge uplift in engagement and an excellent return on investment for FIA.

website views

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highest ever achieved by FIA, July 2018

Improvement

0 %

in page load speed

WHY?

As the official creative partner of FIA over a 16-year period, we've sought to challenge and advise them on both strategy and technology.

The Farnborough International Airshow has a special place in our hearts, and the work we've done over 8 consecutive campaign cycles shows that. A great example of a longterm partnership built on trust, quality of delivery and results.

Everything went to plan and we successfully launched the brand to the trade and media this week. Everyone has been very complimentary and loves the brand books. The video has also gone down a storm. Thank you all for your hard work over the past few months – it really is appreciated.

Marketing Director, Farnborough International

Farnborough Airshow 2020

For 16 years, we have created the campaigns that have kept Farnborough International Airshow at the leading edge of the aerospace business.

Farnborough Airshow 2018

For 2018, we pitched an idea based on the Farnborough Airshow ‘Airbridge’ logo. Using the airflow, we were able to animate the campaign and bring to life a powerful new brand expression.