Digital  /  Branding

Enginuity

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Enspire City

An engaging, educational platform to inspire the future of engineering.

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The Brief

Create an engaging educational tool that will inspire young people to consider a career path within engineering.

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How?

We worked closely with Enginuity's STEM outreach team and with input from the target demographic - the kids themselves.

The result is Enspire City - a highly illustrated outreach tool with an engaging interactive UI. Different city zones show kids how exciting engineering is everywhere from food production to space, while click-throughs help kids find the engineering subjects that grab their imagination.

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Gaming is the way of learning in the future because the world is evolving so much and so fast around technology

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Why?

The combination of fun activities, characters, games and interaction in Enspire City are all about engagement.

Driven by data and analytics the tool is giving future engineers an insight into one possible future, while giving our client Enginuity much better outreach into this vital group of future professionals.

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