Designed to look like a giant stack of Jablite insulation panels – complete with shipping label – the stand was made out of the company’s own product, and incorporated a large touch table and illuminated product display wall.

Large scale 3D optical illusions projected onto the walls of the stand proved to be a smash hit with camera-happy exhibition visitors.

‘The Cube’ became the basis of the pre-show marketing campaign: a big success for Jablite.