2020 campaign for Farnborough International Airshow
Once again Ouno have been awarded the contract for all creative with Farnborough International for the FIA2020 show period. After the success of the FIA2018 campaign and the brand refresh earlier in 2016 we wanted to develop the theme of ‘future’, along with elevating the campaign to show that the Farnborough International Airshow attracts the leaders in the aviation industry; from Aerospace, Defence, Space, Cargo, Urban Air, and Manufacturing with their own sector ‘Aerospace 4.0’, based on Industry 4.0 / Manufacturing 4.0.
The campaign hones in on the core focus areas for the Farnborough International Airshow with new attention given to the Urban Air industry. The 3D models needed to tread the fine line of realism, a step into the future, and a nod to current aircraft; but not identifying as any particular aircraft. The result still retains the essence of the brand itself whilst pushing it onwards.
The beam graphic device has been created to be versatile, for use in various applications and platforms such as; the Sales Brochure, magazine advertisements, exhibition graphics, video, animation, and merchandising such as notebooks and packaging.
As we run up to FIA2020 we’re looking forward to exploring where we can take the campaign.