FARNBOROUGH AIRSHOW / 2022 CAMPAIGN
Our campaign for Farnborough International Airshow 2022 has launched. With the return of physical, in-person events, this year’s airshow is a welcome return and packs more features than ever before.
There’s a drive for more engaging experiences across the show, a re-focus on the industry themes that connect its different sectors, new forums for doing business, a new showcase for cutting edge technology, and new knowledge building opportunities.
As the aerospace, defence, space and future flight industries continue to expand and diversify, it’s going to be an exciting ride!
Throughout the last two years, the landscape of events has shifted out of necessity; with the emergence of digital and hybrid events becoming commonplace across the sector, including the introduction of FIA Connect. The shift in the way that audiences engage with events has required FIA2022 to meet their needs with more digital options.
The campaign conjures a digital future visual that is nevertheless still recognisable as today’s technology. The campaing has been built in flexible ‘kit’ form, to allow the campaign to stay fresh wherever it’s used, especially compared to other, competitor events.
We’re busy rolling this out across print and digital advertising, social media channels, and new sales materials that FIL are really pleased with. Stay tuned as we edge closer to the show and add more to this portfolio piece.