COLAS ONE magazine rebrand by Ouno Creative in South East England

COLAS ‘ONE’ MAGAZINE DESIGN

COLAS provide sustainable solutions for the UK’s transport infrastructure. They design, construct, maintain and operate a wide variety of projects for the public and private sector clients.

Ouno Creative were drafted in to work with Colas on creating a brand new staff magazine; from art direction, tone of voice, right down to naming; which is to be distributed to their 20 locations across the UK, seen by over 1500 staff.

Goals for the project were an aspirational design quality that raised it above their French counterpart’s version of a staff magazine and any competitors. Colas wanted modern consumer style content and layout
designed to appeal to widest audience, and to develop a sense of ‘Mission’ and for people to feel part of a ‘One Colas’ united effort.

It wasn’t to just be a run of the mill staff newsletter; this had to be a magazine you could comfortably leave with customers and the public.

ONE magazine focuses on local features, with an international round-up, showcasing success stories and innovation, along with operationally useful info like Health & Safety and industry trends. Even with this mix of content it was important to maintain the use of high quality photography and writing throughout to uphold a high standard.

Overall, ONE magazine has a positive tone of voice, its objective is to foster a sense of direction and mission through inspiring personal and team success stories, it educates staff about COLAS and, overall, aims to make staff feel proud of the company they work for.

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