Ouno develops advanced touch table and video tower attraction for BAE Systems.
Working in close partnership with BAE Systems’ in-house communications team, the Ouno team have designed and built an advanced touch table + video tower experience to tell the story of BAE Systems’ Maritime Division.
3D interactive content within a bespoke, branded UI is displayed on a massive 75″ table, coupled to a wraparound video tower. The whole digital experience is housed in a purpose-built metal structure designed and created by our in-house team.
Models of real BAE ships, aircraft, submarines and armoured vehicles can be placed onto the table’s smart surface to activate different interactive pathways. Content across other BAE Systems divisions is planned for future years, hugely boosting the ROI of this project.
Two tables have been built – one will be permanently installed at the Portsmouth Naval Dockyard, the other will tour the globe as part of BAE Systems’ exhibition and events program. The table made it’s debut on the huge BAE Systems stand at DSEI 2023.
Above: Ouno Creative’s Project Lead Simon Pipe provides an insight into the design and development process required to turn concept into reality.