MSC CRUISES / Infinity Table wins across the board
Ouno have done it again! Our immersive Infinity touch table for the cruise ship MSC Virtuosa has won not one, not two, but six Communicator awards, in the following categories: Best Visual Design, Aesthetic, Visual Appeal, Art Direction, Use of Animation and User Experience.
The immersive Infinity experience allows guests to build their own custom interplanetary space cruise exploring fantastical worlds and a fleet of interstellar cruiseliners. Each table can accommodate twelve intrepid explorers at once, and includes fast 3D, detailed interactive models, cinematic video, stunning animations, a ‘bio-electric field palm reader’, a fun selection of retro arcade games, and smart phone integration for those all-important Facebook pictures.
As well as creating all of the truly incredible digital content, we also needed to work out the technicalities of making a robust table that would work 24/7, in a rough and tumble cruise ship club environment. And just to make things even trickier, we had to install the table in France during a worldwide pandemic whilst the country was in lock-down. We do love a challenge!
Congratulations to the whole team, and to our client, MSC Cruises on this multiple win.
Check out the full details of this amazing project here.
AWARD WINS
Mobile Apps/Sites:
/ Best Visual Design
/ Aesthetic
Branded Content:
/ Visual Appeal
/ Art Direction
/ Use of Animation
/ User Experience
