GKN Holographic transparent LCD touchscreen
A holographic LCD screen! We just had to include this in our plans to develop a high tech interactive experience for our client GKN Aerospace.
Ouno Creative were delighted to be asked to design the GKN pavilion at this years Farnborough International Airshow and we utilised a range of cutting edge technologies to create a memorable visitor experience.
One of the most interesting and engaging technologies was this 65 inch transparent LCD holographic screen from Pro Display that allowed the user to see an object placed behind it whilst also using an interactive interface overlaid onto the screen.
We featured a large purpose-built display model of a jet engine inside a purpose-built display case, with the transparent LCD screen acting as a viewing window. We then designed and developed engaging interactive content to enable commercial presentations to be made during the trade show, while also reinforcing the high tech theme of the GKN pavilion.
The resulting interactive transparent LCD display quite literally adds an extra dimension to the product reveal by attracting and engaging audiences in a way that traditional displays cannot. With transparent LCDs, black pixels block light and white pixels are completely transparent, with the full range of semi-transparent RGB colours in between. This means that content can be designed to not only explain technical details of the jet engine, but also to hide and reveal its components at key moments in the presentation.
Our multimedia designer, Sam, created the interface using HTML5 run from a high spec laptop. The interface used a combination of wireframes and 3D models to display various components and to focus on GKN’s capabilities and products.
Adrian Broadway, Director of Ouno Creative, adds: “Ouno always strives to push boundaries for our clients, to create interactions that are genuinely engaging and new. We believe that using Pro Display’s interactive transparent LCD screen to demonstrate GKN’s range of engine products and capabilities was a fantastic addition to our plan to deliver a truly interactive and engaging pavilion experience for GKN Aerospace. Transparent touch screens give us so many creative options, and we’re looking forward to exploring them further.” Ben Kershaw, Sales Manager at Pro Display, comments: “Transparent displays are fast becoming a favourite amongst our customers. Transparent LCD screens combine perfectly with our touch frames, just like they have in the solution that Ouno delivered for GKN. We’ve also added transparent OLED displays to our range, in addition to transparent LCD and rear projection screens, and all these have interactive touch options.” Pro Display manufactures a range of innovative display and touch technologies that AV professionals can integrate into their installations for customers.