FARMERS WEEKLY / Flying start to campaign

Ouno Creative is thrilled to announce our success on winning the Farmers Weekly Awards 2012 campaign.

The job, which we landed in December 2011 needed our skills inwebsite and print design to produce a fresh, new look for the awards. Within five weeks, the team at Ouno created a 50 plus page micro-site that launched in January. We are also well on our way to completing sixteen print advertisement campaigns for the Farmers Weekly Awards. The event that takes place every October is host to an audience of over 1000, made up of judges, nominees and guests. With its ever-increasing coverage and popularity we were positive this would be a beneficial campaign for us, as much as it is for them.

The first job FWA wanted us to do was revamp their website. With our expertise in web design, we were faced with the enjoyable, yet challenging task of producing a multipage, modern micro-site that kept the brand throughout but gave it a fresh new look at the same time.

We then began the task of designing a print advertising campaign, which consisted of 16 different ads that will appear in Farmers Weekly and various other magazines in the run up to the awards. Susanna Morbey, junior designer at Ouno Creative gave her opinion on the production of the print and online campaign. She said ‘I think it was quite challenging to create a website for the awards that would still blend in with the original Farmers Weekly website, but the team here at Ouno and myself are very pleased with the final result.’ The site we created includes various features such as scroll boxes, photo galleries, drop-boxes and animated slides. We were fortunate enough to have the freedom to try new ideas when it came to the design work of both campaigns.

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