Branding / Interactive / Large Scale Graphics
SILICON SENSING CAMPAIGN
Silicon Sensing are specialists in the development of cutting edge gyroscopes, accelerometers and inertial systems. These micro components pack a huge technical punch, but how were they going to stand out from the crowd when advertising in a sector dominated by technical or product-based imagery? This was the challenge given to Ouno Creative and one that we accepted gladly.
We devised an innovative campaign focusing on ‘Motion Evolution’ and how each component had evolved through the years to become the very best in its specific market. These are not ‘make-do’ components, these are precision items developed specifically for the task at hand. Just as a Cheetah has evolved to be the fastest land animal with an incredible ability to accelerate, Silicon Sensing components are leaders in their markets whether on land, sea or air.
We designed a series of adverts, each one featuring beautiful animal imagery, a new colour palette, tone of voice and slogan. The campaign was rolled out to the trade across print and digital mediums and has helped them to establish their brand and stand out amongst their competitiors. We are pleased to say the client has been delighted with the all of the channel outputs and the feedback they have in turn received from their customers.
I addition to the campaign, Ouno came up with a great way for Silicon Sensing to draw attention to their Exhibition Stands when attending Industry events. We designed and produced an animated hologram – floating a virtual sensor inside a hologram-unit, in order to tell a more engaging, 3-dimensional story and better demonstrate the sensors’ USPs.
Silicon Sensing can now show every facet of their little techno widgets, and potential clients can see them spin and extrude, dissemble and build, freeze and become doused in flames, before finally disappearing in a puff of technical wizardry. Magic.