FARNBOROUGH AIRSHOW / International trade campaign

The Farnborough International Airshow 2016 trade campaign had an incredibly strong presence at this year’s show.

The campaign needed to be instantly recognisable, so we created an infographic look making use of the incredible statistics that had been gleaned from FIA2014. For example, over $305 billion of business was conducted during FIA2014.

We coupled bold typography with high contrast colourised images. As you might expect, the branding was highly visible on site during show week.

We also designed detailed graphics for The Hub stand at the airshow which hosted talks and presentations throughout the week. The stand was in association with Kallman Worldwide so the branding had to reflect Kallman’s presence at the airshow whilst still maintaining the Farnborough Trade branding.

And with our work on the official Farnborough trade bag, wall graphics, banners, gate signage, promotional ads, brochures and promotional videos it’s been a hectic few months, but worth it!

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