Corporate Identity and branding for Jablite

Our client Jablite came to us in search of a corporate identity and branding refresh – just the kind of creative challenge we relish.

In particular, they required an updated logo plus associated taglines and graphic styling that delivered a more contemporary and sophisticated look. After a number of months of design development working closely with the clients Bridget Bouch and Damien Pooley, we are now pleased to reveal this winning design. Below is a sneak peek of the identity in action… To arrive at this fresh new corporate identity and branding solution our design team had to first gain a thorough understanding of the Jablite business. We visited their factory and headquarters and reviewed their existing brand and identity. As well as learning about the companies aspirations we also took a long, hard look at what their competitors were doing.

Our creative concepts focused on the companies continued investment in new product development and the desire to be recognised as a true innovator in their market place. Our tagline of ‘Intelligent Insulation’ reflects this aspiration and our orange roundel was an evolution of their existing round globe icon but now representing ‘targeted products for the insulation market’. Over the next six months the new identity will be applied to stationary, advertising, online communications and vehicle liveries. It’s an exciting corporate branding project which we have been privileged to have been involved with right from the start. The client loves the new brand and we feel certain it will give them real recognition and differentiation in their market place.

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