JABLITE / Branding

Our client Jablite came to us in search of a corporate identity and branding refresh – just the kind of creative challenge we relish.

In particular, they required an updated logo plus associated taglines and graphic styling that delivered a more contemporary and sophisticated look. To arrive at this fresh new look, our design team had to first gain a thorough understanding of the Jablite business. We visited their factory and headquarters and reviewed their existing brand and identity. As well as learning about the companies aspirations we also took a long, hard look at what their competitors were doing.

Our creative concepts focused on the company’s continued investment in innovation and product development. ‘Intelligent Insulation’ reflects this aspiration and our orange roundel was an evolution of their existing round globe icon but now representing ‘targeted products for the insulation market’. Over the next six months the new identity will be rolled out, giving Jablite real recognition and differentiation in their marketplace.

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