GKN / 3D projection mapping
For the past 6 months we have been busy planning and conceptualising the interior and interactive exhibits for the GKN Aerospace Pavilion at the 2016 Farnborough International Airshow.
Among the variety of technologies we pitched, GKN showed particular interest in 3D image projection mapping. This technology makes use of multiple projectors to project onto a 3D surface to create a visually stunning effect.
Model Construction Our projection surface was a 5 metre long model aircraft – precision machined and handcrafted from high density foam. This was then carefully recreated within a 3d environment so the projection planning work could begin.
Content Creation The 3D visual content and graphics were carefully developed to describe the many manufacturing components and technologies developed by GKN Aerospace. Using complex multi-layered projection-mapping techniques, the 3D graphics were then overlaid and wrapped on to the contours of the model plane, including the fuselage, the wings, the engine and the tail fins.
Challenges Drive Productions, were enlisted for their experience in the world of image mapping. They defied the technical challenges of the compact space and the close proximity of the audience, which was only two to three metres from the display, by using nine projectors and very high pixel resolution to cover the complex model with five separate content layers. This allowed the audience to view around the aircraft and experience the mapped projections from all angles at very close quarters.
Scripted and storyboarded by ourselves, we provided initial Art Direction so that they could set to work to deliver beautiful animated sequences to tell the full GKN story and showcase their advanced technologies, capabilities and what the future holds for aviation. Take a look at the video below to see the whole projection sequence.
As well as the 3D image mapping exhibit, we also designed and planned the pavilion, creating the graphics, campaign styling, four ipad apps and two touch screen interactives, one of which was a 65″ transparent screen that featured a large detailed engine model in a display case sat behind the screen. Using the screen technology we were able to switch between transparent screen to opaque screen to deliver dramatic effects. In the Press: Event Magazine AV Magazine